11/21/2023 0 Comments Party safari![]() Target uses two cookies, “mboxSession” and “mboxPC” set in the clientcode.tt. domain. Third-party tracking requires cross-site scripting techniques. Third-party tracking is important for advertising and targeting use cases in Target and in Adobe Audience Manager (AAM). The “mbox” cookies is set in the customer’s domain. ![]() ![]() The standard implementation for Target customers. Impact on Target for Safari visitors due to Apple WebKit tracking changes ![]() Set if visitor’s load time exceeds the timeout configured in the JavaScript library file. Lasts 14 days.Ī simple test value used to determine if a visitor supports cookies. By default, this ID lasts 30 minutes.Ī semi-permanent ID for a visitor’s browser. The cookie keeps various values to manage how your visitors experience campaigns: ValueĪ unique ID for a user session. A P3P policy indicates to a browser who is serving the cookie and how the information is used. The cookie is published with a P3P policy, as required by the default setting in most browsers. The cookie remains on the visitor’s browser two weeks from the last login. Because it is served from your company’s domain, the cookie is a first-party cookie.Ĭlientcode.tt., using the client code for your account. The second and top levels of the domains from which you serve the content. Consult your account representative when changing cookie settings. You can change these settings if needed, except the cookie duration. In this case, another first-party cookie is set and synched with the prior domain’s first-party cookie. Cross-domain tracking does not work if the third-party cookie is blocked, unless the mboxSession is appended in the link that crosses domains. Target attempts to set the third-party cookie, and if it cannot, then Target can only track on the client’s specific domain. If the third-party cookie is blocked, the first-party cookie still works. Some browsers reject third-party cookies. If the browser accepts third-party cookies, the redirect request includes those cookies, and the offer is returned. The first location request returns HTTP response headers that attempt to set third-party cookies named mboxSession and mboxPC, and a redirect request is sent back with an extra parameter ( mboxXDomainCheck=true). The JavaScript library generates an mboxSession ID. The third-party cookie is stored in clientcode.tt. and the first-party cookie is stored in, where clientdomain is your domain. Third-party and first-party cookie behavior The cookie is set if third-party cookies are not blocked. The first mbox response contains the offer, and the JavaScript to store the mboxPC ID generated by the application, in the mbox cookie. The JavaScript library generates an mboxSession ID and stores it in the Target cookie. The first-party cookie is stored in, where clientdomain is your domain. This approach is only for the rare case where AdBox implementations are used without on-site targeting. Two approaches (work with your account representative to determine the best approach):įirst- and third-party cookies are required for Flashbox and dynamic creatives. You are only using adboxes or Flashboxes on a third-party site. It cannot be an intermediate redirector page. The mboxSession parameter must be passed to a landing page and referenced from the JavaScript library (Adobe Experience Platform Web SDK or at.js). Three approaches (work with your account representative to determine the best approach):Įnable third-party only (rare, but has the benefit of keeping the mbox cookie out of your domain).Įnable only first-party cookies and pass mboxSession parameter when crossing domain. Users cross domains and you want to track and test their behavior across these domains.Įxample: A user comes to your site to shop but checks out through Yahoo stores. There are three main use cases for cookies:Īll of your testing takes place within one top-level domain (, , and so forth).Īpproach: Use only first-party cookies (the default). See How Adobe Target Works for more information. It is helpful to understand how Target works when trying to understand first-party and third-party cookies. Your site setup determines which cookies you want to use. When to Use first-party or third-party cookies Implementation best practices recommend that you do not link or store sensitive information with the cookie data: mboxSession or mboxPC. This topic contains information about mboxSession and mboxPC. For detailed information about the different cookies used by Target, see Adobe Target cookies in the Experience Cloud Central Interface Components Guide.
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